Welcome to the new Juice

Published on June 25th, 2013 | by Sarah Day Owen

Since Juice launched in summer of 2005, its mission has been to help you get the most out of your free time, from networking to nightlife, to finding places to eat and drink, to highlighting new styles and new music.

And it’s time for an update.

Starting today, we’re going to give you the essentials on what’s going on in Des Moines, in more ways and exactly when you want it. You’re browsing one part of the all-new Juice. You’ll find the other by picking up a free copy of the June 26 print issue of Juice.

A few highlights of our print and digital update:

Fresh and relevant content. We’re going to provide you with more information as we hear it, and give relevant content at times you’re looking for it. Whether its an early morning rundown of the day’s events, lunch and happy hour ideas, or
a new thing everyone’s talking about, you’ll find it at dmJuice.com.

It’s not just the early version of what’s in the next week’s Juice. You told us you want more than that. You’ll be able to check back to dmJuice.com at different times of the day and find relevant local content that YPs want and need.

A site for any time. Likely, your smartphone doesn’t leave your hand most of the day. It’s easy to catch up on what’s going on by checking in on your way to grab coffee or lunch. No judgment — maybe you even sleep with your phone. We know that four out of five adults 25-34 have a smartphone. So we’ve built an all-new site that works on your smartphone, but also on other devices you may use.

A hub for young professionals. Find items of interest in our pilot group of new featured reader blogs. You’ll be able to see the latest posts from community blogs on style, movies and what’s going on in Des Moines. See some of the latest at the bottom of this page. Also at dmJuice.com, you’ll find music writer Joe Lawler’s updates from the music scene,
an easy way to search for the latest information on young professional groups and see our past Young Professional of the Year Award winners.

A sleeker magazine. As you flip through the pages, you’ll see an updated design in our print product. We still want to give you something to read all at once each week. We’ve updated our look for a cleaner, more contemporary feel and added a few new features we think you’ll enjoy.

A more intuitive experience. One thing you may notice is that this issue doesn’t contain any mention of Metromix. We’ll have all of our content at the new dmJuice.com, where you can easily find it. You’ve told us that you prefer the local brand of Juice to Metromix, and desmoines.metromix.com goes dark Wednesday.

To make sure we were on the right track, we enlisted a group of YPs to give feedback on the site before it went live. It’s all part of our mission for a better quality of life in central Iowa. We hope that with these updates, you’ll be able to connect and engage with the great things happening in our community. We’re excited to share this next chapter of Juice’s evolution with you. Please tell us what you think of the updates, and how we can continue to improve the way we serve you, the readers.

Contact editor Sarah Day Owen at sarahdayowen@dmJuice.com, 515-284-8227, or on Twitter @SarahDayOwen.


About the Author

Sarah is Editor of Juice Magazine. E-mail her at sarahdayowen@dmJuice.com or follow her updates on Twitter @SarahDayOwen.



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