Young Professionals Construction work on the old Younkers building shut down traffic on Walnut Street Monday. Zach Boyden-Holmes/Juice

Construction work on the old Younkers building shut down traffic on Walnut Street Monday. Zach Boyden-Holmes/Juice

Four Des Moines landmarks you’re using the wrong name for

Published on September 25th, 2013 | by Josh Hafner

The developer converting the former Younkers building in downtown Des Moines into a 120-unit residential and commercial space announced the official name of the project Tuesday: The Flagship Building.

The name harkens back to the building’s former life in hosting Younkers’ prized and flagship department store. While legal reasons prevented the project’s developer, The Alexander Company of Wisconsin, from just calling it “The Younkers Building,” project managers say that’s what most people will still probably call it.

Here’s a look at three other Des Moines landmarks and their new names that may or may never stick:

That big concrete area with the giant umbrella

plaza

What you call it: Nollen Plaza
What you’re supposed to call it: Cowles Commons

The outdoor community space and home to downtown’s largest non-functioning umbrella was for decades known as Nollen Plaza, honoring Gerard and Henry Nollens’ contributions to Des Moines commerce and culture. The area now honors the largest donor behind its upcoming renovation, the Gardner and Florence Call Cowles Foundation. The new name was announced in May.

The baseball park downtown

principal park

What you call it: Sec Taylor Stadium
What you’re supposed to call it: Principal Park

The first baseball park built in downtown Des Moines was named Sec Taylor Field in 1959, a nod to the longtime Des Moines Register sports editor. It was renamed Principal Park in 2004 for the Principal Financial Group.

The events centerdowntown

(Mary Chind/The Register)

What you call it: Vets Auditorim
What you’re supposed to call it: Community Choice Credit Union Convention Center

A 2.5 million deal gave Community Choice Credit Union the naming rights to Veterans Memorial Auditorium in 2011.

 

Any new-namers we missed? Tell us in the comments below.

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About the Author

covers young professionals for The Des Moines Register. Josh can be reached at jhafner@registermedia.com or on Twitter via @joshhafner.



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