Style Juice featured Proper items in our fall fashion issue. Proper items worn by model Kaley Gade (left): Dress: Harvey Faircloth, $425. Boots: Wolverine, $325. On model Amanda Gibbons: Jacket: Barbour, $345. Skirt: Harvey Faircloth, $350. Boots: Wolverine, $370. (Zach Boyden-Holmes/Juice)

Juice featured Proper items in our fall fashion issue. Proper items worn by model Kaley Gade (left): Dress: Harvey Faircloth, $425. Boots: Wolverine, $325. On model Amanda Gibbons: Jacket: Barbour, $345. Skirt: Harvey Faircloth, $350. Boots: Wolverine, $370. (Zach Boyden-Holmes/Juice)

Badowers sister store, Proper, pops up for fall

Published on September 5th, 2013 | by Sarah Day Owen

Proper, a pop-up women’s clothing store, will be taking its small, curated selection of items around the metro area this fall, starting Thursday.

The store will offer small quantities of items and include brands not found in Des Moines for women. Customers will see brands such as Lulu Frost, Baldwin Denim, Barbour, Sequin and Current/Elliot.

Kiley Stenberg, 29, is leading the project, an off-shoot of well-known men’s clothing store, Badowers. Badowers will also host the first of the slew of fall pop up locations at 2817 Ingersoll Ave.

“Men have really come to trust the store,” Stenberg said of Badowers. She hopes Proper will offer the same thing.

“Des Moines seemed ready for a store like this.”

She defines the idea of a pop-up as a store that goes up in unexpected places. Other locations in the fall will include Clive, West Glen in West Des Moines, downtown and the East Village.

“It’s a concept you’re seeing a lot in other cities,” she said.

Stenberg also mentioned other pop-ups that have found success in Des Moines, including Bubba, a pop-up restaurant that focused on Southern food that held a brief dining engagement in Hoyt Sherman Place last year.

With Proper being a pop-up store, it will be a way to bring the store to women who live in different areas around the metro, Stenberg said. It will also serve as a litmus test of what items resonate with customers.

Price points will vary from $30 wallet bags to more high-end investment pieces. Stenberg describes Proper’s style to be ‘simple, classic things.’ Customers will find different items at different pop-up locations, including some trendier items.

“I want people to come and buy great pieces, and invest in great pieces they’ll wear for a long time,” Stenberg said.

Future plans include launching an online store, planned for this week. Early 2014 will include more pop-up locations, and they hope for a brick and mortar location next fall.

Stenberg is a part of the genesis of Proper. Stenberg runs fashion blog A Sequin Dress at Breakfast, and had asked Badower’s Kevin Hansen when the store would offer similar items for women. Her experience building a following with her blog landed Stenberg, who also has a background in marketing, the job.

“I never thought it could lead me to this incredible job in Des Moines,” Stenberg said.

Fall locations for Proper pop-up stores:

Thursday-Sept. 14: Badowers, 2817 Ingersoll Ave.

Oct. 1-5: Mr. B, 1995 NW 86th St., Clive

Oct. 17-27: Fleming building, 218 Sixth Ave.

Nov. 6-10: West Glen, 5465 Mills Civic Parkway, West Des Moines

Nov. 20-Dec. 8: Eden, 418 E. Sixth St.

For more information, visit properpopup.com.

See more items from Proper featured in our fall fashion story.

Read more in Stenberg’s blog, A Sequin Dress at Breakfast, on Juice’s blog network.


About the Author

Sarah is Editor of Juice Magazine. E-mail her at sarahdayowen@dmJuice.com or follow her updates on Twitter @SarahDayOwen.



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